“Explained portfolio building without the jargon. Wish I'd read it a decade ago.”
Investing · beginner-friendly
Investing 101 by Michele Cagan, CPA
$39.90$57.00-30%
Start investing without the fear
A CPA walks you through stocks, bonds, ETFs, and diversified portfolios in plain language. No jargon, no guesswork, no expensive first mistakes.
- Understand stocks, bonds, and ETFs in plain English
- Build a diversified portfolio on purpose
- Sidestep the expensive beginner mistakes
- Invest with confidence instead of guesswork
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- Investing 101 by Michele Cagan, CPA
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Who is this book for?
For readers and families who want to learn what school never teaches — for yourself or as a gift.
When does my order arrive?
We ship within 24–48h. Free tracked shipping is included on every order.
How does the 90-day money-back guarantee work?
We're so confident you'll love it that every order is backed by a full 90-day guarantee. How it works: 1. Read and use the book for up to 90 days. 2. If it's not for you, just reach out — no need to explain why. 3. We refund 100% of what you paid. No questions asked. To request a refund, email support@unspokenplaybook.com within 90 days of your purchase. Refunds are processed within 7–10 business days.
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You want your money to grow, but every article reads like it was written for someone who already knows.
Go from confused and cautious to confidently building a diversified portfolio you actually understand.
I don't know the difference between a stock, a bond, and an ETF
HOW THIS BOOK HELPS
Clear, plain-language definitions of stocks, bonds, ETFs, and how each one works
THE CONTENT
Start investing without the fear
What you actually own
A share, a bond, and a fund are different things; here's what each one really is.
How money grows
See how compounding and time do the heavy lifting in a long-term portfolio.
Risk that fits you
Match investments to your goals and timeline so your plan feels steady.
ETFs demystified
Understand why low-cost index ETFs became the beginner's default building block.
Diversification, simply
Learn how spreading holdings lowers risk without complicating your life.
Staying calm in dips
Know why markets fall and rise so you don't sell at the worst moment.
Why investing has felt out of reach
Copying a stock tip from social media
Without knowing why you own it, you have no way to judge when to hold or sell.
Waiting until you 'understand everything' to start
Investing knowledge builds by doing; endless research becomes another way to stay on the sidelines.
Leaving everything in savings to stay safe
Cash feels safe but quietly loses ground to inflation, so 'doing nothing' has a cost too.
You learn faster when each concept is defined before it's used, then shown with a real number.
Most investing books assume you already know what a P/E ratio or an expense ratio is, so you fall behind on page one. This book introduces one idea at a time, defines it in everyday words, and shows exactly how it works with a concrete example. By the time terms stack up, you already own the ones underneath.
- Every term is defined in plain English the first time it appears, so nothing is assumed
- Concepts build in order, from what a stock is to how a full portfolio fits together
- Real dollar examples show how each decision plays out, not just abstract theory
What you gain
The core building blocks
Stocks, bonds, ETFs, and funds, each defined and compared so nothing stays fuzzy.
Portfolio construction
How a handful of holdings combine into a balanced, diversified whole.
Your personal strategy
Turning goals and timelines into an allocation that actually suits you.
Who this book is for
Total beginners
You've never bought an investment and want a calm, clear place to start.
The overwhelmed researcher
You've read articles for months and still feel more confused than ready.
Savers ready to grow
You have money sitting in the bank and want it working without gambling.
What's inside
Each chapter is short, self-contained, and written so a first-time investor can act on it the same day.
- How the stock market actually works and what you own when you buy a share
- Stocks, bonds, ETFs, mutual funds, and index funds, explained side by side
- How to build a diversified portfolio and why diversification lowers your risk
- Matching your investments to your timeline, goals, and comfort with risk
- Common beginner mistakes and the simple habits that help you avoid them
From frozen to invested
BEFORE READING
You keep your money in savings because every investing choice feels like a chance to lose it. The options all blur together.
WHILE READING
You read one short section at a time and each piece clicks: what an ETF actually is, why diversification lowers risk, how bonds balance stocks.
AFTER READING
You open an account and build a simple, diversified portfolio on purpose, knowing why each holding is there and what it's doing.
Most investing advice assumes you already know the lingo
Tips about ETFs, index funds, and asset allocation only help if someone first told you what those words mean. Skip that step and every recommendation sounds like a foreign language.
- Definitions come before the advice that relies on them
- Each investment type is compared to the ones you already learned
- Examples use real dollar amounts so abstract terms become concrete
The real fear isn't losing money, it's not understanding what you bought
When you know how an investment works, a market dip is a normal event instead of a reason to panic-sell. Understanding is what keeps you invested long enough to actually grow.
- You can explain, in a sentence, why you own each holding
- A market drop reads as expected, not as an emergency
- You stay invested through the swings that grow money over time
| THIS BOOK | OTHER BOOKS | |
|---|---|---|
| Defines every term in plain English before using it | ||
| Explains ETFs, index funds, and diversification for beginners | ||
| Uses real dollar examples, not just abstract theory | ||
| Written by a CPA, not an anonymous tipster | ||
| Short, self-contained chapters you can act on the same day |
QUESTIONS
Frequently asked questions
Who is this book for?
For readers and families who want to learn what school never teaches — for yourself or as a gift.
When does my order arrive?
We ship within 24–48h. Free tracked shipping is included on every order.
How does the 90-day money-back guarantee work?
We're so confident you'll love it that every order is backed by a full 90-day guarantee. How it works: 1. Read and use the book for up to 90 days. 2. If it's not for you, just reach out — no need to explain why. 3. We refund 100% of what you paid. No questions asked. To request a refund, email support@unspokenplaybook.com within 90 days of your purchase. Refunds are processed within 7–10 business days.
TESTIMONIALS
What readers say
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Explained portfolio building without the jargon. Wish I'd read it a decade ago.
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